Top 5 Social Apps in Madagascar Q1 2023 Performance

In the first quarter of 2023, the top 5 social apps in Madagascar showed varied performance trends across downloads, revenue, and active users. Here's a detailed look at how each app fared based on data from Sensor Tower.

Facebook Lite from Meta Platforms, Inc. saw a steady increase in weekly active users, starting from 238K at the end of December and peaking at around 267K by mid-March. Weekly downloads fluctuated, reaching a high of 19K in mid-February before dropping to 11.8K by the end of March. Revenue remained relatively stable, with weekly earnings hovering around $70 to $80.

TikTok experienced a consistent rise in weekly active users, starting at 115K at the end of December and climbing to approximately 144K by late March. Weekly downloads showed some variability, peaking at 14.2K in early January and dropping to 8.5K by the end of March. Revenue saw a peak of $1.1K in the last week of March, indicating a steady performance throughout the quarter.

Instagram maintained a stable presence with weekly active users fluctuating around 160K to 167K. Downloads saw a peak of 6.7K in mid-March before declining to 4.4K by the end of the month. Revenue remained modest, with weekly earnings mostly around $6 to $8, spiking to $22 in the final week of March.

The Messenger for Messages from AppsMedia Inc saw a significant decline in performance. Weekly downloads plummeted from 1.7K at the end of December to just 29 by the end of March. Active users followed a similar downward trend, starting at 4.1K and dropping to 1.1K over the same period.

X from X Corp. showed moderate stability in active users, fluctuating around 43K to 45K throughout the quarter. Downloads peaked at 1.9K in mid-March, settling at 1.2K by the end of the month. Revenue saw a notable spike to $164 in mid-March before stabilizing around $20.

For more detailed insights and data on app performance, visit Sensor Tower.